In order to create livelihoods and entrepreneurship opportunities for our Saathis, FREND partners with like-minded organizations who are committed to the progress of rural India. FREND works with not for profit, public sector and private companies to:

  • Advance their social impact agenda
  • Create markets for need-gap products and services offered through empowered rural women entrepreneurs
  • Connect reliably with the rural communities through a network of digitally-enabled women

We do this through

We are identifying opportunities and need-gaps which are relevant in rural India and creating income-earning possibilities for our network of digitally-empowered women. Being aware that within this network the women come with different backgrounds, varied levels of experience and from different stages of growth of their current business, we work towards creating entrepreneurship models which can be inclusive.

As we identified printing to be a crucial but yet unmet need in rural India, we started the Printer Ajivika Yojna. The Program targeted these women who have the capability to start their own business but have not started yet. We equipped Saathis with printers to provide low cost printing facilities for their villages.

We aggregate and analyze locally curated information, sourced by our Saathis, enabling our partners and clients to understand the true pulse of rural India and effectively implement social impact interventions. Saathis involved in these programs also earn a livelihood through this activity they undertake.

For the NITI Aayog "TAD Program" under the leadership of Tata Trusts, our Saathis triangulate the secondary data they have from other sources reported and collected via the government channel. This helps the government to track progress, and enables them to take specific steps to address gaps that exist in each of these districts.

Through our network of Saathis, we help take social impact agendas to communities and target audiences. As they are themselves members of target communities, Saathis enjoy community credibility, strengthening their message and its adoption. As we work with on-ground NGOs across 20 states, we can design strategic outreach programs depending on scale and target audiences.

Using our network, we are working with UNICEF on the Smart Betiyan Program which is leveraging our Saathis to raise awareness about the positive effects of delaying or stopping child marriage using stories of deviants from within the community who have gone against the social norm.

Our Saathis have demonstrated an aptitude for learning and digital tools. Through a mix of classroom plus digital training, through our app, we have seen them grow into digitally empowered changemakers who are able to swiftly execute programs or upskill themselves and others.

One such program is the Internet Saathi Program, a digital literacy program, during which we have trained 81,500 women from villages to date on using the Internet. Known as “Internet Saathis” these women work as trainers, to help other women in their villages become internet literate and show them how they can benefit from their newly generated knowledge and skills through the Internet.

We are identifying opportunities and need-gaps which are relevant in rural India and creating income-earning possibilities for our network of digitally-empowered women. Being aware that within this network the women come with different backgrounds, varied levels of experience and from different stages of growth of their current business, we work towards creating entrepreneurship models which can be inclusive.

As we identified printing to be a crucial but yet unmet need in rural India, we started the Printer Ajivika Yojna. The Program targeted these women who have the capability to start their own business but have not started yet. We equipped Saathis with printers to provide low cost printing facilities for their villages.

We aggregate and analyze locally curated information, sourced by our Saathis, enabling our partners and clients to understand the true pulse of rural India and effectively implement social impact interventions. Saathis involved in these programs also earn a livelihood through this activity they undertake.

For the NITI Aayog "TAD Program" under the leadership of Tata Trusts, our Saathis triangulate the secondary data they have from other sources reported and collected via the government channel. This helps the government to track progress, and enables them to take specific steps to address gaps that exist in each of these districts.

Through our network of Saathis, we help take social impact agendas to communities and target audiences. As they are themselves members of target communities, Saathis enjoy community credibility, strengthening their message and its adoption. As we work with on-ground NGOs across 20 states, we can design strategic outreach programs depending on scale and target audiences.

Using our network, we are working with UNICEF on the Smart Betiyan Program which is leveraging our Saathis to raise awareness about the positive effects of delaying or stopping child marriage using stories of deviants from within the community who have gone against the social norm.

Our Saathis have demonstrated an aptitude for learning and digital tools. Through a mix of classroom plus digital training, through our app, we have seen them grow into digitally empowered changemakers who are able to swiftly execute programs or upskill themselves and others.

One such program is the Internet Saathi Program, a digital literacy program, during which we have trained 81,500 women from villages to date on using the Internet. Known as “Internet Saathis” these women work as trainers, to help other women in their villages become internet literate and show them how they can benefit from their newly generated knowledge and skills through the Internet.

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